So last week I began the search for someone to draw my book cover for Atoms for Peace. It’s slightly nerve-wracking (what if I pick the wrong cover and destroy the book’s chances?) but it needs to be done. So I’m pleased I’m taking a necessary step.
But it also makes me appreciate why so many writers are adamant about not going indie. This is me, spending money up front with no certainty I’ll ever make it up on the back end. Making decisions about cover art which is not my forté, even given I got lots of ideas from writing friends on what to include/not include. Admittedly Atlas Shagged turned out okay visually, but finding an image is different from ordering one up.
A writer discussed the money side recently on Twitter. To get the income she needs, she has to go traditional, with more than one book a year. Spending money on cover images, marketing, etc. isn’t affordable. If it were, say, 10 years ago, I wouldn’t afford it either (this was back when Freedom Communications was getting real cheap with us employees). Even now, there’s a limit to how much I’m willing to spend on a cover. I’ve yet to spend any money on marketing. And it looks like changes at Amazon will reduce the royalties on CreateSpace paperbacks which doesn’t help.
Which is why while I’m self-publishing some stuff, I’m still going to submit Southern Discomfort to a trad publisher when it’s done. The same for The Impossible Takes a Little Longer (when I finish it) and for the nonfiction Space Invaders (assuming I do go ahead with it). As I said back in March, the copy-editing and proofreading required for a major film book are more than I should take on myself. I’ve never finished a book that McFarland didn’t have to correct errors. I suppose I could hire someone, but that’s more outlay on my part. Questionable Minds will probably be self-published as I think I’ve exhausted the publishing options.
Another factor, as countless indie authors have pointed out, is that what they’re doing is running a small business. Of course that’s true for every writer; every one of us, traditional or indie, is the sole proprietor of our own business. The indie end is just a lot more businessy. Being boss of myself is one thing, but dealing with (potentially) marketers, artists, editors, etc? To paraphrase John Rogers of TV’s The Librarians, lots of talented writers don’t have the skill-set to manage that kind of business, or the money to pay someone to do it. As the publisher of Falstaff Books put it, that’s why he started the company — he’s willing to take on those details and let writers get to writing.
This is a kind of rambling post as I don’t really have strong opinions yet. The stuff I’ve self-published has generated a little revenue, but nothing that makes me feel this is where I should put all my chips. So who knows? Not me, apparently.
We shall see if I figure it out.
#SFWApro. Book cover is mine, image is Sargent’s Atlas and the Hesperides.